Trace

The TRACE app aims to encourage ethical and sustainable supply chains by empowering consumers. TRACE uses Apple’s ARKit2 to scan any in-store article, identify items and push a virtual phone tag. The tag curates an individual environmental or ethical story about the garment, learning about what issues drive different individual’s purchasing decisions and showcasing what you care about most at the point of purchase.

The team worked through implementation ideation with H&M Group.

Teammates: Vincent Caruso and Alexander Velaise