DESIGN INNOVATION

OUR PROCESS

PROBLEM STATEMENT:

How might we… create a space that can nurture genuine exchanges between strangers?

Tool Kit:

  • User archetypes

  • User interviews

  • Experiment Design

  • Rapid ideation/ iteration

  • Minimum Viable Products

contributors: Eric Knudson, Jaime Totti & Gordon Shao

 
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TIAA CREF: Marketing Campaign | Brand Building | Positioning Strategy

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TRANSPORTATION INDUSTRY: Environmental Scan | Red Teaming | Scenario Planning | Alternative Futures